Greater St. George Market Watch: $750K–$1M Homes with Space to Spare, July 2025

📊 Greater St. George Market Watch: $750K–$1M Homes with Space to Spare

If you’re in the market for a single-family home in the Greater St. George area priced between $750,000 and $1 million, with at least 4 bedrooms, 3 bathrooms, and a quarter-acre lot or more, you’re looking in one of the most competitive and telling segments of our local housing market.

Here’s what the data* shows—and what it means for both buyers and sellers. 

🔍 Market Breakdown (As of July 2025)

Total Listings (Last 6 Months): 177

• ✅ Sold: 76 (42.94%)

• 🟡 Active: 61 (34.46%)

• 🔴 Pending: 19 (10.73%)

• ⚫ Expired/Withdrawn: 21 (11.86%)

🧠 What This Tells Us

🏘️ Inventory is Lingering Longer

Roughly 1 in 3 listings in this price range are still sitting on the market. That’s a key signal that buyers are being selective, and many homes may not be hitting the mark on price, presentation, or perceived value.

⏳ Expired Listings Are Up

Nearly 12% of listings in this segment have either expired or been withdrawn. This tells us that some sellers may have overpriced their homes, especially earlier in the year when optimism was high. If your home is sitting, it’s likely not the market—it’s the message your listing is sending.

🔥 Homes Are Still Selling—If They’re Positioned Right

Despite some market softening, nearly 43% of homes in this category have sold in the last six months. That’s a strong absorption rate for a high-end segment in a mid-sized market like Southern Utah. The takeaway? Buyers will act quickly if a home offers the right combination of location, quality, and price.

🛠️ Seller Tips for This Segment

1. Don’t Overprice Based on 2021-2022 Comps
   Buyers are smarter and more cautious now, especially with fluctuating mortgage rates. Make sure your price reflects today's reality, not yesterday’s peak.

2. Highlight the Lot Size & Lifestyle
   Homes with .25 acres or more are at a premium in St. George. Use lifestyle-focused marketing—room for a pool, RV parking, garden, or outdoor living.

3. Invest in Presentation
   Homes over $750K should look and feel premium. Staging, updated lighting, clean landscaping, and professional photography aren't optional—they’re expected.

💡 Buyer Insights

• 🏞️ More Choices, Less Competition: With 61 active listings and only 19 pending, buyers can negotiate more confidently—especially on homes that have been on the market longer than 30 days.

• 🏡 Upsizing Locally? This segment offers great value for those moving up from the $500K–$600K range, especially if you’re looking for more space and privacy without jumping to luxury-tier pricing.

• 💸 Watch for Seller Incentives: As listings age, many sellers are open to rate buydowns, closing cost contributions, or even price reductions. Don’t be afraid to ask.

🧭 Final Thought: The Market Is Smart—Are You?

The market in the $750K–$1M range isn’t crashing, but it is correcting and recalibrating. Sellers need to align with today's expectations, and buyers have a window of opportunity to purchase space, privacy, and long-term value—especially before interest rates shift again or fall inventory tightens.

If you’re planning to buy or sell in this range, let's talk. Data like this doesn’t just inform the market—it drives your strategy.

*Search Criteria: Greater St. George Area, Single Family, List Price $750k - $1m, 4+ Bedrooms, 3+ Baths, Lot Acres .25+

CLICK HERE TO VIEW ALL OF THE LISTINGS IN THIS REPORT