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Southern Utah Market Full Report by Dave Diegelman

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Last month, we explored the unique challenges of selling homes throught the holiday and slower season of winter. With our spectacular 2026 St. George Parade of Homes (Feb 13-22) we officially kick off our spring buying season. Typically inventory builds up as seller's want to get their property in front of as many people as possible and see the Parade as a key factor since it brings in up to 40,000 people to our area. White this can be true, most folks are just looking at the wow factor and are not necessarily looking to purchase a home but... a high percentage of buyers in our area do actually buy on impulse weather it's a 2nd home investment or retirement move. 

And there’s more good news: interest rates have dipped back into the low 6’s, which is a welcome relief for everyone. While the stock market is breaking records, homebuyers are learning that prices—despite record-high inventory—aren’t collapsing. We’re in a market that requires strategy, balance, and a steady hand on both sides of the transaction.

As of the end of January 2026 , we’ve seen 339 sold listings, compared to 392 at the end of February 2025. The absorption rate in January fell to 4.1 months, dwon from 5.1 months, Meanwhile, average days on market rose from 78 days last month to 793 days.

So with this in perspective, where is the real estate market headed in 2026? In Southern Utah, the real estate market seems likely to stay balanced and stable through 2026. With inventory rising but still within a range favoring sellers (about 4–5 months of supply in 2025), homes are selling — though not at the breakneck pace seen during the pandemic-era boom. Moderate price appreciation of 3-4% per year is expected, reflecting healthy demand without the volatility of past years. For buyers, that means more choices and less pressure; for sellers, success will increasingly depend on accurate pricing and strong marketing rather than hoping for bidding wars.

Buyers— You’re in a uniquely advantageous position right now. Inventory continues to climb, giving you a healthier selection of homes than we’ve seen in years. Our list-to-sale price ratio has dipped to 95%, down from 96.2%. That may seem minor, but it’s a clear signal: sellers are more willing to negotiate—on price, terms, and even contingencies.

Historically, February and March are the start of buying season in Southern Utah. Demand usually picks up as the months tick, and motivated sellers often become more flexible, creating excellent opportunities for buyers who are ready to act.

Sellers— it’s time to bring your A-game. Just look at what new home builders are doing in their staging and presentation. That's your direct competition. Mediocre marketing simply won’t cut it. In order to assist sellers with the statistics of new home sales verses existing home sales, I've published an informative BLOG detailing what the numbers say and mean. CLICK HERE

On average, realistically priced homes are selling at about 95% of list price. Sellers who trust and follow their Realtor’s professional guidance are seeing solid, timely results.

But here’s the reality: nearly 25% of homes fail to sell during their listing period. Why? Poor strategy, weak presentation, and unrealistic pricing. This is not the time to gamble with an inexperienced agent. There’s simply too much at stake in today’s market.

CLICK HERE TO SEE MARKETING SAMPLES If you are considering your options, we have an excellent online evaluation tool called HOMEBOT that you may use without obligation FOR FREE. Click Here to Set Up Homebot and best of all it only takes about 3 minutes for you to set up!

CLICK HERE TO SEE THE FULL REPORT